Sensory and Consumer Studies
TFTAK team work is built on provides multidisciplinary sensometric approach
We combine consumer and food sensory data with different instrumental sensory analyses measurements. Our food sensory analysis team at TFTAK consists of trained sensory panels and consumer sensory panels who are available to help you ensure product development of the highest quality or innovate with new product concepts.
Sensory and Consumer Research
The focus areas of our team of Sensorics and Consumer Studies are:
Product profiling. We help to identify the sensory profile of your product and how it differs from competitors’ products. We reveal if there is a difference in taste, flavor, texture and/or appearance between your products and other products on the market.
Market mapping. In order to identify what kinds of products are already on the market in your category, we will conduct market research in your product range. That way we can determine the best way you can position your product.
Quality Control. Our sensory team applies discrimination and descriptive tests to help to guarantee a product with stable quality from batch to batch and during shelf-life.
Consumer tests. We have outstanding experience in carrying out central location tests, interviews, focus group trials, and online questionnaires. We have a consumer database for different demographics, and, after conducting the studies, we provide comprehensive analysis and interpretation of the data to support you in planning the next steps.
TFTAK is a member of the European Sensory Network
Sensory and Consumer Studies team is open for collaboration in challenging projects
"Participating in consumer research provides an exciting experience, but it also provides the opportunity to be involved in both the development of new products and research into the health effects of products."
Sirli Rosenvald, PhD
Sensory and Consumer Studies Team Lead